http://www.youtube.com/watch?v=hnLViXcG7mE&feature=player_embedded
Though this PSA is a bit dry, if this video is targeted to the right audience I think it will be fairly effective in promoting overall road safety.
This is a step in the right direction, unlike his announcement at the recent Bike Summit that he would push for state legislation to require helmets. I think a helmet law sends the wrong message- that cycling is so dangerous we can only ride the streets of LA wearing our protective armor. Attacking the issue from the driver awareness side is more proactive, and will go further in making the streets actually safer for all users. The focus should be on overall road safety, not bicyclist-specific injury prevention.
Rachel Finfer
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