Thursday, October 15, 2009

Parking thoughts from the other side of the world

I find that when anyone discusses parking and Japan, people often think of those really cool ferris wheel-esque designs where you drop your car off in a slot and then all of the cool automatic and digital mechanisms go into place and swiftly take your car off to this amazing hidden magical place...

Well, this isn't about that.

In doing my language studies, I read an interesting article about a parking structure owner who could never fill all three stories of his lot in part because there was another structure owner who had a better location.

However, with a little creativity he decided to stratify the daily and monthly cost per floor. The top floor was the cheapest with the bottom floor being the most expensive. What is unusual about this case is he didn't raise his overall price for the bottom floor to account for charging less on the 2nd and 3rd levels. Rather he saw that he was never getting any cash flow from the upper levels and decided to "cut his losses" when in actuality he accommodated market demands and ended up making multiples of what he would have otherwise.

This presents a novel yet effective method in solving the empty roof level parking problems in many vertical parking structures since, as we all know, the higher the floor the more it costs but the less likely it is to be used.

You can pay me later for the idea :-p

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